Christopher Edwards
Broker & Owner
Naples: 239.300.1479
Info@EdwardsEstatesFL.com


We understand that an effective and successful marketing campaign requires a pricing strategy based on a solid understanding of the market and market trends. Pricing is paramount... All the marketing in the world is not going to result in a successful sale if your home is overpriced. 

We create value and excitement and we bring positive energy and enthusiasm to those properties which we represent.

When a client hires us, we maintain a consistent flow of information about our progress, feedback regarding showings, changes in the market, etc. We won't disappear or cause the client to feel as if they don't play an important and integral role in the sale of their own house.

We employ the best real estate photographers in the business to create richly captivating images to be used in all of our advertising mediums.

We email a custom brochure/flyer to over 10,000 agents throughout our area and around the country; as well as to potential buyer prospects. We will send out 1,000 or more postcards to targeted groups of potential buyers.

We will advertise your home on over 50 real estate-related websites including: NaplesArea.com, Homes.com, Craigslist.com, Listhub.com, YahooRealEstate.com, EdwardsEstatesFL.com,  Zillow.com, YouTube.com, Trulia.com, HomeFinder.com, Realtor.com and many others.

With owner's permission, we'll do a catered Broker's Preview Open House and plan for and advertise weekend open house when appropriate.  

We obtain feedback from every appointment when possible and are in regular contact with our clients. We attend appraisals when customary, home inspections for our buyer clients, 2nd appointments and walk-throughs, etc. We provide appraisers with comps so that they are as informed as we are about comparable sales and neighborhood information. We are persistent in following up with escrow, title, inspection and mortgage lenders to ensure a timely closing.

 

 


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